BLN24 2.0

Challenge

The U.S. Department of Veterans Affairs' goal was to capture meaningful scenarios of various VA employees, veteran patients and volunteers to support high visibility advertising campaigns.

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Solution

In order to capture authentic and impactful interactions of VA employees and United States veterans for this campaign, we arranged our model talents as those very people. The artistic direction we applied was to make these everyday interactions feel tangible and human—and by doing so, creating approachable content for users that may also be, or know someone, who visits the Department of Veterans Affairs regularly. To achieve this creatively, our team utilized lighting techniques that enhanced the existing environments.

Key Features

Creating a Human-Feel

To achieve an elevated natural look, our team utilized lighting techniques that enhanced the existing lighting environments.

Providing Comfort and Guidance

Featuring real-life veterans and VA staff in this campaign required that our production staff provided all the necessary comfort and guidance for our talent, to capture them as candidly as possible. With any production, our goal is to make sure our subjects are supported so that they can express themselves in the best ways.

Results

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